Amul Tru Seltzer
Posted by Geetanjali Pawase on
The story goes way, way back
After a hard riding session, cyclists would opt for milk seltzer, as soda is called. Fizzy milk! To them it made perfect sense. Milk had a lot of vitamins and electrolytes, which the athletes needed to replenish lost nutrients, but on its own, it was a little too thick. The addition of soda made it a light, bubbly refreshing drink!
But the story of seltzer dates back to the 1700s. When medicine wasn’t advanced enough to tackle a whole list of ailments, one cure-all was the naturally carbonated water found in springs. One such spa in Germany bottled the water in clay jugs and sent it to various countries. Known by slightly differing names like eau-de-seltz in France, the name seltzer in English stuck.
The Dairy Connection
This is a product that’s born in a dairy. Milk producers, the world over, probably realize how immense the potential for such a drink is. It’s not only innovative but an alternative to other carbonated drinks.
Quenching new thirst with Amul Tru Seltzer
Enter Amul, India’s fave brand when it comes to anything that moos! From milk, butter, ice creams to cheese and ghee, it’s synonymous with wholesome, exciting milk-based products.We’re now introducing another first – you guessed it. India’s own carbonated dairy drink!